OUR STORY

Tastetoolz acquired Profile International in 2020. Profile had been a trusted name since 1981, distributing drinking straws across New Zealand for nearly 40 years. We're proud to continue that legacy, maintaining the same high standards in quality and service.

PROUDLY NEW ZEALAND OWNED

We’re a 100% New Zealand owned and operated family business, committed to serving customers across the country. Our main distribution centre is based in Wanganui, and in 2024, we expanded by opening a new facility in Palmerston North to better support our growing customer base.

QUALITY YOU CAN TRUST

We supply a wide range of food and beverage products under the Tastetoolz brand, all meeting strict certification standards—giving confidence to small cafés, large distributors, and everyone in between.

COMMITTED TO SUSTAINABILITY

As part of our journey to reduce plastic use, we're proud to offer a growing range of paper and wooden products made from sustainably sourced, renewable materials.